I am a firm believer in serums. A serum is a liquid and is meant to treat skin problems such as dehydration redness and fine lines. A serum is different than a moisturizer in that it contains highly concentrated ingredients. It is chemically formulated into molecules much smaller than those of a moisturizer. The serum is absorbed quickly into the skin and penetrates more deeply for a more intensive effect. A moisturizer usually contains less than 10% of its active ingredient whereas a serum will contain anywhere from 10 to 70% active ingredients.
The main reason to use a serum is to add nutrients under the skin which moisturizers are not capable of. There are a lot of different serums out there, and depending on your specific skin needs that will dictate what type of serum you will use. I am in my late 40s and need more firming and hydration. If you are younger and have oily skin, you might choose one that has salicylic acid to help prevent breakouts. Or if you suffer from things such as rosacea or have sensitive skin, you might choose a calming serum.
A serum is typically applied after your toner and before your moisturizer. One of the serums that I use was formulated by Amy Lidman, who is my aesthetician when I am in Florida. She has been in the skincare industry for over 20 years and is very knowledgeable. She stays on the cutting edge of developments in the skin care industry. She is in the process of developing an entire all natural skin care line. You can’t get her products in any stores or salons at this moment. However, you can call and order directly from her. Her number is 727-698-5555. Just tell her that you were referred by June. The serum is simply called Firming Serum. Her products are very reasonably priced and she uses fresh organic and natural ingredients. If you live in the Clearwater, Tampa area you can book an appointment with Amy or go by and pick up your products instead of having them shipped.
I also use a Vitamin C serum since I am over 40. Vitamin C is essential for the synthesis of collagen so basically it helps to reduce wrinkles and improve the texture of skin. All woman over the age of 40 need to use a Vitamin C serum. The problem is that Vitamin C is very unstable and breaks down easily unless it is in a powdered form. I found a stable from of Vitamin C from a company out of Switzerland. It is called Complex 31. It is pretty natural. It is not really the consistency of a serum which are normally sort of watery but it is more like a cross between a powder and a liquid and it comes in a tube. It can be ordered through www.complex31.com
Mychelle dermaceuticals also has some very good serums. If you have oily or acne prone skin they have a serum called Clear Skin that has salicylic acid (this is a beta hydroxy acid that is best for skin with whiteheads and blackheads. Beta-hydroxy acids are lipid soluble and penetrate the skin more). They have another serum called Capillary Calming if you suffer from Rosacea. Mychelle’s products are all natural with no funky stuff in them. To see my complete skincare routine and how I use the products and in what order; go to my post: My Skincare Routine.